Ever was it so.
Thomas Holdman decided his love for art ought to be in creating stained glass windows. Soon after taking a university class in stained glass, he began creating windows for friends. However, a hobby was in the making unless he could actually make money from his art. So, he got out of his studio, walked down the street, knocked on doors and struggled to tell strangers how wonderful it would be to have a stained glass window in the entry way.
Struggled is the operative word, for Tom had difficulty speaking. His stuttering caused him to freeze up in front of people. Communicating face to face... forget it. Not going to happen. But, he had what too many of us don’t have: the determination to ignore discouragement and obstacles.
He rapped on doors until his knuckles were sore. He spoke so much his speech improved. One window turned into dozens. Dozens became hundreds. A solo struggle became a team effort with many employees. A craft became an art and his art became his business. In just a few years, Tom Holdman and company nailed a contract to put beautiful windows in churches and temples across the world. Other contracts have followed.
His small basement studio is now an impressive commercial building half the size of a football field.
Where was his luck? Just where Seneca said it would be way back in 25 AD: Where preparation meets opportunity.
Ever was it so.
Notice who created the luck? Yep, the artist. He didn’t wait to be discovered. He prepared himself artistically yet knew no one would market his art but himself, so, he did. Marketing wasn’t beneath him. It was a part of him because his success was his responsibility.
Ever was it so.
Marketing Tip of the Day: When someone inquires, don't call them back the next day. Call them in 5 minutes and you'll increase your chance of a sale by at least 20 times.
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