Enough theory and examples from the past, how about a quick report on something I'm currently doing. Most of what I'm going to write below was actually written by one of our investors who condensed my daily reports. (I believe in constant and accurate communications between a company and its investors -- positive and negative reports that tell it like it is.)
I'm a managing partner in VMT, (www.vmt-tech.com) (pictured here is our team getting the Innovation Award at UVU) and we're commercializing a new vehicle transmission called the Universal Transmission. It's a "leap frog" transmission because it makes all other transmission obsolete because of it's high fuel efficiency and strength -- Hybrid Efficiency with NASCAR Performance.
Our VMT team is happy to be back home in Provo after a busy week of meetings with Gibbs Transmission, Allison Transmission, Toyota, Subaru, Honda and a consortium developing a new electric vehicle. (Our transmission is VERY green because it increases an electric car's range by as much as 50% and turns whimpy hybrids into strong vehicles that also conserve fuel.)
The Universal Transmission was very well received by the best engineering minds out there and every meeting went exceptionally well. It was great to see them understand the technology and embrace it as something radically different that will make a difference.
One of the screening engineers at Honda said, “Our purpose is to find technologies that will not just improve what they already have, but technologies like yours that will leapfrog over what is already out there.”
Some of these companies are very hard to get into see because they are approached all day long with new technologies. To have a first or second meeting with everyone asking for more information is huge and tells us we are on the right track.
One of the executives told us, "Your timing is perfect because every manufacturer is scrambling for ways to meet the federal mileage requirements (CAFÉ standards), especially for SUV’s." They think we are going to help them get there.
Our next meetings are in Japan with Subaru, Toyota and Honda after our meetings in Korea in mid-February to meet with S & T Dynamics, the company that makes transmissions for Hyundai and Kia. These meetings were arranged through our very influential contact there.
Things have exploded since our press release in November and the momentum continues to grow.
Note: Never use the press unless you have a strong marketing purpose. Then use it and hit it hard. I have an entire chapter in Marketing Singers showing how to use the press, the angles to take and how to get your press release published where you want it. Once you get the attention and publications then you need to use it as leverage.
I'm a managing partner in VMT, (www.vmt-tech.com) (pictured here is our team getting the Innovation Award at UVU) and we're commercializing a new vehicle transmission called the Universal Transmission. It's a "leap frog" transmission because it makes all other transmission obsolete because of it's high fuel efficiency and strength -- Hybrid Efficiency with NASCAR Performance.
Our VMT team is happy to be back home in Provo after a busy week of meetings with Gibbs Transmission, Allison Transmission, Toyota, Subaru, Honda and a consortium developing a new electric vehicle. (Our transmission is VERY green because it increases an electric car's range by as much as 50% and turns whimpy hybrids into strong vehicles that also conserve fuel.)
The Universal Transmission was very well received by the best engineering minds out there and every meeting went exceptionally well. It was great to see them understand the technology and embrace it as something radically different that will make a difference.
One of the screening engineers at Honda said, “Our purpose is to find technologies that will not just improve what they already have, but technologies like yours that will leapfrog over what is already out there.”
Some of these companies are very hard to get into see because they are approached all day long with new technologies. To have a first or second meeting with everyone asking for more information is huge and tells us we are on the right track.
One of the executives told us, "Your timing is perfect because every manufacturer is scrambling for ways to meet the federal mileage requirements (CAFÉ standards), especially for SUV’s." They think we are going to help them get there.
Our next meetings are in Japan with Subaru, Toyota and Honda after our meetings in Korea in mid-February to meet with S & T Dynamics, the company that makes transmissions for Hyundai and Kia. These meetings were arranged through our very influential contact there.
Things have exploded since our press release in November and the momentum continues to grow.
Note: Never use the press unless you have a strong marketing purpose. Then use it and hit it hard. I have an entire chapter in Marketing Singers showing how to use the press, the angles to take and how to get your press release published where you want it. Once you get the attention and publications then you need to use it as leverage.
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