I keep watching people put together plans for making sales. Most have little experience so they copy something that seems good. Images bombard us daily so it is natural to assume those images are worth copying. The overwhelming number of marketing and advertising plans, however, are not for you. They may work, but then, how do you know? Certainly the people who created the plans rarely know if the plan actually worked, sort of worked, probably worked or didn't work at all.
Pompous of me to say so? No. Because most marketing plans are not created with a way to immediately measure the impact of the marketing plan. The billions spent on marketing each year are spent by the big boys and girls like Adidas, Nike, General Foods, and so forth. Madison Avenue makes their money off these international corporations. They're not fools so there is method to their madness. Their plans are created with millions of dollars to spend on multiple forms of media spread over quarters for testing and sometimes years for roll outs. They are determined to create brand awareness.
This type of marketing strategy employs DRA: Delayed Response Advertising.
I seriously doubt if anyone reading this blog has millions of dollars to spend and years to wait for their sales.
Therefore, don't copy this marketing strategy and don't use their advertising techniques so blithely.
Your job economically, is to find sales that bring you money in fairly soon. For that you must employ marketing strategies the do two things:
1. Produce trackable results. You must be able to measure the results. You must know what exactly produced the sale. If you can't measure it, you can't replicate or improve your strategy. 2. Produce sales in quantities you can keep your doors open.
Therefore, you need IRA: Immediate Response Advertising techniques.
I keep posting information on IRA techniques on this blogs. If you have a marketing plan and you'd like me to comment on it, just send it to me.
Enjoy life and Relish All Victories.
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